Tuesday, November 25, 2008

Dove Campaign for REAL Beauty

I LOVE the Dove Campaign for Real Beauty. I think it is brilliant. It is a message all women and girls need to hear.

What is the Dove Campaign for Real Beauty? Here is a brief explanation from the website:

Too many girls and young women develop low self-esteem from hang-ups about looks and consequently fail to reach their full potential in later life. The Dove Self-Esteem Fund (DSEF) was established as an agent of change to inspire and educate girls and young women about a wider definition of beauty. The DSEF is committed to help girls build positive self-esteem and a healthy body image, with a goal of reaching 5 million girls globally by 2010. It has already reached 2 million young women.

The Dove Self-Esteem Fund is part of the Dove Campaign for Real Beauty, a global effort designed to widen today’s stereotypical view of beauty. In the U.S., the DSEF supports the Boys and Girls Club of America and the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources. In the United Kingdom and other countries, the Fund supports Body Talk, an educational program about body image and self-esteem in schools. Since 2006, the Dove brand has conducted nearly 2,700 self-esteem educational workshops around the world.

You can visit www.campaignforrealbeauty.com to download free self-esteem building tools for girls, moms and mentors including: - True You and Mirror, Mirror booklets - Interactive exercises -Workshop Facilitator Guide DVD You can also visit http://www.rocketxl/dsef/assets/ where you can find the following awesome videos...

And my personal favourite- it actually brought tears to my eyes:

As that last video says- Talk to your daughter before the beauty industry does!

1 comment:

Alyce said...

I love those videos! I appreciate that at least on company is advocating for real beauty. The last two videos are so powerful. I think everyone should see the evolution video. It certainly makes me feel better!

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